Projects

The Department of Strategic Marketing makes the Johanneswerk come alive for the outside: campaigns, trade-fair appearances and exhibitions are an integral part of the strategic communication and convey the values of the Johanneswerk.

The image campaign “let … grow” provides eye-catchers all over North Rhine-Westphalia and presents our traditional diaconal values in a new way. Moreover, the Johanneswerk is present at the German protestant and ecumenical church congresses: A bright and friendly fair stall and many activities invite the mostly young visitors to participate. In addition, various exhibitions on the main grounds or in our facilities take up different topics now and again.