Strategic Marketing

within the Johanneswerk Group

The Department of Strategic Marketing represents the Johanneswerk group internally and externally in all matters concerning communication, based on strategic corporate goals.

The editorial office answers inquiries from journalists, edits topics and responds to current issues in public media coverage. To keep our friends and supporters up to date, we publish the quarterly magazine “Unser Werk”. The newsletter “uw.Info” is an information service for our employees. Further publications like for example booklets on special topics – a collection of brochures on social issues – or information brochures on our facilities are edited by the Department of Strategic Marketing as well.

Marketing Communications develops and implements the Johanneswerk corporate design and ensures that standards are maintained. Communication concepts for campaigns as well as marketing activities for individual facilities are planned and implemented. Events, for example trade-fair appearances and exhibitions, bring communication strategies to life.

The online editorial staff prepare texts and images for the company website and are responsible for its layout. Daily news updates provide information on the Johanneswerk, its facilities and their services.

The Department of Strategic Marketing promotes young talent: trainees receive a professional education in media relations and other fields of work.

By cooperating closely in the individual fields of work, the department of Strategic Marketing implements a strategically oriented communication. The overall objective is a distinctive profile of the Johanneswerk group.

Contact
Ev. Johanneswerk
Department of Strategic Marketing
Schildescher Str. 101
33611 Bielefeld

Tel.: +49 (0)521 801-2562
Fax: +49 (0)521 801-2569
E-mail: kommunikation@johanneswerk.de